customized location scouting and the difference it makes when we stay away from what everyone does and rather go to what the client connects with.
Location scouting is an essential part of planning a portrait session. It involves finding and selecting the perfect location for a photo shoot, taking into consideration factors such as CONCEPT, lighting, environment, logistics and overall aesthetic.
Concept
When it comes to portrait sessions, there are a few key things to keep in mind when scouting locations. First and foremost, it's important to consider the concept that you pulled. Matching locations as closely as possible is what differentiate us from the competition. It is how we base styling and bring the idea full circle. If we can not find it, we will often build it. It is critical for us to get as accurate as possible when finding your locations.
Lighting
Another factor to consider is the lighting. Natural light is often the best option for portraits, as it provides a soft and flattering light that can be easily controlled. We often look for locations that have open shade or diffused light, as this will help to minimize harsh shadows and create a more natural-looking image. This being said, we don't shy away from artificial light. However it is always best to warm up with natural light at the start.
Environment
When scouting locations we have to consider the environment. The background can play a major role in the overall look and feel of a portrait, so it's important to choose a location that will complement the subject and provide an interesting visual element while also not being packed with people who can make you feel uncomfortable.
Aesthetic
The overall aesthetic of a location is also an important consideration. Think about the mood and tone you want to convey in your portraits, and we choose a location and time of day that will help to achieve that. For example, a rustic farm or an urban rooftop can create very different vibes and those during the day or at night changes it again.
Logistics
When scouting locations, it's also important to consider the logistics of the shoot. Make sure that the location is easily accessible and that there are no permitting or usage fees and is a reasonable distance from one location to another.
Location scouting is an essential part of planning a portrait session. By considering factors such as concept, lighting, environment and overall aesthetic, you can ensure that your portraits will be beautiful and visually interesting. Most importantly it will be an environment that you are drawn to and reflect who you are and what you love.